Elinor Hills
Elinor Hills has a Master in Science degree in Medical Anthropology and leads brand strategy and content at Oova. She is passionate about reproductive health research and finding ways to make medical research more accessible. When she's not working, she's either training for a marathon or taking photographs. You can see her work at elinorhills.com.
Expertise
consumer healthcare, go-to-market strategy, women’s and chronic health communication
Education
BA in Anthropology and Art (Distinction), Yale University
MSc in Medical Anthropology (Distinction), University of Oxford
About
Elinor Hills is a healthcare go-to-market strategist and writer based in New York City. With a background in medical anthropology and digital health, she focuses on building consumer healthcare products and content experiences that make complex topics, like chronic conditions, pain, and hormonal health, more understandable and actionable for patients and providers alike. Elinor has worked across some of the most influential names in health media and healthtech. At Oova, she led growth and brand/content strategy, using SEO and data-driven experimentation to scale awareness of Oova’s at-home hormone testing and clinical solutions. Previously, she worked on special projects at Healthline Media, helping launch and grow Bezzy, a suite of online communities for people living with chronic conditions, and led cross-functional initiatives at the intersection of editorial, product, and user research. Her work is grounded in qualitative research and narrative: Elinor’s academic and professional projects have explored how people share illness experiences, especially invisible chronic pain, through digital media, and how those stories can inform more empathetic, effective health communication. She now leads GTM at Superscript, continuing to build patient-centered consumer healthcare experiences.
Recent Blogs by
Elinor Hills
