Privacy and Cookie Policy


This Privacy Policy for OOVA, Inc. (“OOVA”, “we”, “us”, “our”) describes how we collect, use and disclose information about users of our website,, and its related domains and subsites (collectively the "Site") and the related mobile application (the “App), together with any content, tools, features and functionality offered on or through our Site and the App (collectively, the "Services") operated on behalf of OOVA. For purposes of this Privacy Policy, the term “you” refers to you, as a user of the Services (“User”).

Acceptance of Privacy Policy


    Types of Users / Access to the Services

      You do not need to create an OOVA account (“Account”) to visit the public pages of the Services, however, you do need an Account to access certain Services that are only available to Users who have set up an Account (“Registered Users”).

      There are two types of Registered Users:

      A “Subscriber” is a subscriber of the Services who has accepted the terms of the User Agreement and Terms of Service to enable OOVA to collect certain health-related information and results for purposes of OOVA’s fertility tracking system.

      A “Health Advisor”: is a healthcare provider of the Subscriber who has been granted access to the Services to view the health-related information of such Subscriber. To the extent you purchase the “OOVA Clinician Kit,” you understand that your Health Advisor’s electronic health record will sync directly with the OOVA Services and your Health Advisor will have access to the information in your Account, including your Registration Information and Health Information (defined below). To the extent you purchase the “OOVA Kit,” you understand that you will need to invite your Health Advisor to register on the Services in order to access your Account.

      Information We Collect

        • Personal Information: information that can be used to identify you, either alone or in combination with other information. OOVA collects and stores the following types of Personal Information:
        • Registration Information.  Information you provide about yourself when registering for and/or purchasing the Services, including your full name, mailing address, telephone number, fax number, email address, insurance information.
        • Health Information.  As a Subscriber, you may provide certain health-related information, including your medical history, behavioral information, nutritional information, and other health, family, and personal background information. We will also collect certain health-related information from the testing samples that you provide in order to provide our fertility tracking system.  We may also collect certain health-related information from third parties, including from your Health Advisors or from clinical laboratories that perform certain hormone measurements, ultrasounds and other testing for you, pursuant to a HIPAA Authorization.
        • Other Information.  Through the course of providing the Services, we may also maintain other information about you, including records regarding your orders of goods and services purchased from third parties that have been made available to you by OOVA.

        Automatically Collected Information and Anonymized Information.

        • Usage Data. OOVA automatically collects certain information about your interaction with the Services (“Usage Data”). To do this, we may use cookies or other tracking technologies (“Tracking Technologies”). Usage Data may include: unique device identifier, device type, such as your phone, computer, or tablet; IP address, date and time stamps, such as the date and time you first accessed the Services, operating system, log data and precise location, determined by GPS.
        • Web Server Logs and IP Addresses. An Internet Protocol ("IP") address is a number that automatically identifies the computer/device that you have used to access the Internet. The IP address enables our server to send you the webpages that you want to visit. The IP address may disclose the server owned by your Internet Service Provider. OOVA may use IP addresses to conduct website analyses and performance reviews and to administer the Services.

        How We Use and Disclose Your Information

        Except as described in this Privacy Policy, OOVA only collects your Personal Information through the Services when you choose to provide such information, such as when you purchase a product from the Services. To purchase a product from the Services, we require basic information from you, including your name, address, a valid e-mail account, and payment details. OOVA may use your Personal Information:

        • To provide you with the Services, including to create your Account, provide you with access to the Services, identify you on the Services, provide our fertility tracking system and provide certain personalized analytics.
        • To communicate with you about the Services, your Account, any Personal Information we have collected about you, or your transactions with us, and to send you details or updates about features of the Services or change our policies.
        • To use for our own proper management and administration purposes, including engaging in internal research and development to analyze and improve our products and Services.
        • To share information and news relevant to the Services.
        • To request information from you via surveys, which may include information about your opinions or your organization’s practices, if applicable. Participation in these surveys is completely voluntary. Survey information will be used for purposes of monitoring or improving the content, use, and satisfaction of the Services.
        • OOVA uses your Internet Protocol (IP) address to help diagnose problems with our computer server, and to administer the Site. Your IP address is also used to gather broad demographic data. It is not stored or linked to your personal profile information, such as name or contact information.

        OOVA will not sell, rent or license your Personal Information to third parties for their own direct marketing use unless we receive your express consent to do so. Unless you give us permission to do so, OOVA will not share your Personal Information other than as specified in this Privacy Policy.

        Anonymized and Aggregated Statistical Data.

        OOVA may also remove personal identifiers from Personal Information and maintain it in anonymous and aggregate form that may later be combined with other information to generate anonymized and aggregated statistical information. OOVA may share, publicly or privately, anonymized and aggregated statistical information from the Services. If OOVA shares anonymized and aggregated statistical information, then it will do so in a manner that no specific individual can be identified by its use. Anonymized and aggregated statistical information may be displayed on the Services as part of collaborative learning.

        Disclosures to Third Parties Assisting in Our Operations.

        OOVA may disclose Personal Information to a third party that works with, or on behalf of, OOVA to provide resources or services (for example, packaging, sending, or delivering a purchase or information to you, or clearing a credit card transaction). These companies may use your Personal Information to assist OOVA in performing our operations. These companies have access to your Personal Information only to perform these tasks on our behalf, and do not have any independent right to share this information.

        Disclosures Under Special Circumstances.

        OOVA may be required to disclose your Personal Information to respond to a subpoena, a court order, legal process, or a governmental regulation, or to establish or exercise our legal rights or defend against legal claims. In addition, OOVA may disclose your Personal Information to a third party that is assisting us in conducting an investigation about unauthorized activity that constitutes a violation of the policies for using the Services, or when circumstances dictate the need to protect or defend our rights or property. We may also disclose your Personal Information if we believe it is necessary to share that information to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, or as otherwise required by law.

        Business Transfers. We may share your Personal Information with other business entities in connection with the sale, assignment, merger, or other transfer of all or a portion of OOVA’s business to such business entity.

        Use of Cookies and Other Tracking Technologies

        You may control the way in which your devices permit the use of Tracking Technologies. If you so choose, you may block or delete our cookies from your browser; however, blocking or deleting cookies may cause some of the Services, including any portal features and general functionality, to work incorrectly.

        Most browsers accept cookies automatically. However, you may be able to configure your browser settings to use the Services without some cookie functionality. You can delete cookies manually or set your browser to automatically delete cookies on a pre-determined schedule.  For example, in the Internet Explorer menu bar, select: Tools > Internet Options > Browsing History > Delete to view manual and automatic options.

        We may also use Flash cookies (also known as “persistent identification elements” or “local shared objects”) on certain pages. Because Flash cookies cannot be controlled through your browser settings, you may click here to adjust your preferences. You can also identify Flash cookies running on your computer by visiting the Flash Player folder. Flash cookies, or LSO files, are typically stored with a “.SOL” extension. Please note that if you block cookies, some functions otherwise available on the Services may be unavailable, and we may not be able to present you with personally-tailored content.

        If you have questions regarding the specific information about you that we process or retain, as well as your choices regarding our collection and use practices, please contact us using the information listed below.

        In addition to using cookies, the Services may employ "pixel tracking," which is a common process used in connection with advertisements and/or internal tracking. Pixel tracking involves the use of pixel tags, an invisible tag that is placed on various pages of a website that tracks a User's activity. Pixel tags are not visible to Users and consist of a few lines of computer code. Pixel tracking measures the effectiveness of advertisements by compiling aggregate and specific usage statistics. OOVA may access pixel tags to identify the activities and interests of Users that better enables us to match products, services, and offers to the User's interests and needs. For example, if a User visits the Services as a result of an advertisement on a third-party website, then the pixel tag will allow the advertiser to track that its advertisement brought the User to the Services. If a User visits the Services or other online system operated by OOVA, and the User is linked to another website, then OOVA also is able to determine that the User was sent to and/or interacted with a third-party website. This data is collected for OOVA’s own marketing and research use.

        If you wish to opt-out of interest-based advertising, visit the Network Advertising Initiative here. To opt out of tracking by Google Analytics, click here.

        Security Measures

        We use commercially reasonable security measures that we believe are reasonably designed to protect Personal Information from unauthorized access, loss, misuse, alteration, or unintentional destruction. Please note, however, that any information you send to us electronically, while using the Services or otherwise interacting with us, may not be secure when it is transmitted to us. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us. Please be aware though that, despite our best efforts, no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” Any information you send us through any means is transmitted at your own risk.

        To provide secure credit card processing when ordering from us, orders placed through our Services are processed through Stripe, Inc. (“Stripe”), which operates under its own privacy policy. If you choose to make purchases from us online using a credit card, the credit card information is sent to OOVA using SSL (Secure Socket Layer) encryption, an industry-standard method for protecting data as it travels over the Internet, or a similar encryption technology that may become accepted as an industry standard, or better encryption method, in the future. To learn more about our credit card processing vendor, Stripe, and its respective privacy and other policies, which apply when you make a payment through their services, please review the terms of Stripe's privacy policies.

        Response to "Do Not Track" Signals

        Your browser settings may also allow you to transmit a “Do Not Track” signal when you visit various websites. Like many websites, our website is not designed to respond to “Do Not Track” signals received from browsers. To learn more about “Do Not Track” signals, you can visit

        Users Outside the United States

        The Services are located in the United States and are intended only to be used by individuals in the United States. Please do not use the Services if you are outside the United States.

        Changes To Personal Information

        You may review and request changes to your Personal Information that OOVA has collected, including the removal of your Personal Information from OOVA’s databases in order to prevent receipt of further communications, using any of the information in the Contact Information section, below.

        Data Retention

        OOVA retains and uses your Personal Information for as long as it is needed to provide you with access to the Services, and as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

        Children's Privacy

        OOVA does not knowingly collect or solicit Personal Information from anyone under the age of 13 or knowingly allow such persons to register with the Services. In the event that we learn that we have collected Personal Information from a child under age 13, we will delete that information. If you believe that we might have any such information from or about a child under 13, please contact us.

        OOVA's policy is that children under the age of 18 should not provide any Personal Information to the Services without a parent's or guardian's consent. OOVA encourages parents and guardians to instruct children about the safe and responsible use of Personal Information on the Internet. OOVA will not knowingly collect, use, or disclose to any third party any Personal Information collected from children under the age of 18.

        Third Party Websites and Links

        The Services may contain links to third-party websites and online platforms (“Third-Party Sites”) not owned by OOVA. We do not control such Third-Party Sites and are not responsible for their content, their privacy policies or their use of your information. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms (such as LinkedIn) may also be viewable by other Users of the Services and/or users of those Third-Party Sites without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such Third-Party Sites or of their owners or operators except as disclosed on the Services. We expressly disclaim any and all liability for the actions of third parties, including but without limitation to actions relating to the use and/or disclosure of personal information by third parties. Any information submitted by you directly to these third parties is subject to that third party’s privacy policy.

        Contact Information

        Users can direct comments, complaints, or questions regarding this Privacy Policy to OOVA’s Support Department at: or you may use the "Contact Us" form on our Site.

        You can mail your request to the following postal address: 335 Madison Avenue, New York, New York 10017.

        Updating This Privacy Policy

        This Privacy Policy may be revised from time to time as new features and services are added, as laws change, and as industry privacy and security best practices evolve. OOVA always indicates below the date of the current Privacy Policy so that it is easier for you to know when it was last updated. To make this Privacy Policy easy to find, the most current copy will be accessible by clicking the Privacy Policy link on the home page. If we make any material change to this Privacy Policy regarding use or disclosure of Personal Information, we will use reasonable efforts to attempt to provide notice to you and, where required by applicable law, we will obtain your consent. Notice may be by email to you at the last email address you provided us, by posting notice of such changes on the Services, or by other means, consistent with applicable law. However, it is your sole responsibility to review the Privacy Policy from time to time to view any such changes.  Minor changes or changes that do not significantly affect individual privacy interests may be made at any time and without prior notice. The updated Privacy Policy will be effective as of the time of posting, or such later date as may be specified in the updated Privacy Policy.  IF YOU DO NOT AGREE TO THE TERMS OF THIS PRIVACY POLICY, INCLUDING ANY CHANGES, YOU SHOULD NOT USE THE SERVICES.


        If you have any questions about this Privacy Policy or about OOVA’s handling of your information, then please contact us at,

        Date of most recent revision: November 2, 2023.