Zoe Kaplan
Zoe Kaplan is a writer and content strategist passionate about creating content that helps people navigate the world a little more easily. Zoe has worked across verticals, from women's career development to reproductive health. You can check out more of her work at zoeakaplan.com.
Expertise
women’s health, digital health communication
Education
BA in English (Creative Writing) from Wesleyan University
About
Zoe K. is a content strategist and SEO-focused writer based in Brooklyn, New York. She has spent her career building and scaling content programs for fast-growing startups across the workforce development, careers, and digital health sectors. With a data-driven approach to editorial strategy, Zoe specializes in creating high-impact content that attracts, educates, and converts readers across both B2C and B2B audiences. During her two years consulting for Oova, Zoe overhauled the company’s blog and implemented a comprehensive SEO strategy that increased monthly site traffic from under 1,000 to over 100,000. She also developed branded communication frameworks, trained a team of freelance writers on SEO and content structure, and authored key resources explaining Oova’s clinical use cases to healthcare providers. Zoe currently works in content marketing at Rippling, where she leads SEO initiatives and growth-focused editorial strategy.
Recent Blogs by
Zoe Kaplan
