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Before Fertility Treatment

See what real-world hormone tracking reveals about the cost and duration of the trying-to-conceive journey.

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Download OOVA & FLORA'S REPORT:

The Coverage Gap

Most fertility coverage becomes visible only once a member enters clinical care. The months of tracking, questioning, and self-funded investigation that come before that are invisible to the benefit system, even though that's where the fertility journey actually begins.

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The fertility journey starts before fertility benefits do.

Oova and FLORA analyzed real-world purchasing and usage records from 49 individuals who subsequently reported a pregnancy: 268 tracked cycles, spanning 2021 through early 2026. This report shows what that unsupported, self-funded phase actually looks like, and what it costs.

SEE WHAT'S INSIDE